ZeroZuccheri.it — the front-of-pack claim, as an address

zerozuccheri.it

The exact wording Italian food labels carry on the front of the pack: zero sugars. Ready for a sugar-free beverage or confectionery brand, a supplement line, a diet and diabetic e-commerce store, or a nutrition publisher — the product promise and the domain are the same two words. Sugar reduction is the most durable trend in European food, and this is the phrase an Italian shopper reads on the label and then types into a search box. The claim is already on the packaging; here it is as the address.